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課程名稱 |
傳播研究方法
Communication Research Methods |
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開課學期 |
112-2 |
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授課對象 |
社會科學院 新聞研究所 |
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授課教師 |
劉好迪 |
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課號 |
JOUR7012 |
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課程識別碼 |
342EM1380 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期二7,8,9(14:20~17:20) |
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上課地點 |
新聞315 |
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備註 |
本課程以英語授課。
限本系所學生(含輔系、雙修生)
總人數上限：15人 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
While this course is primarily aimed at graduate-level students, undergraduates may be considered on a case-by-case basis under exceptional circumstances.
IMPORTANT: IF YOU COULD NOT BOOK THE CLASS - USE THIS FORM - WILL THEN GET IN TOUCH WITH YOU: https://forms.gle/Y1GJkj2aWhhMs369A
You can also directly contact me: adrian.rauchfleisch@gmail.com
This course offers a comprehensive overview of research methods in communication science. You will be introduced to various research designs, including experiments, surveys, content analysis, and computational approaches to data analysis. You will also learn how to critically evaluate social science research, including open science's importance and how qualitative and quantitative methods can be used in conjunction. We will utilize the programming language R to analyze and visualize data throughout the course as well as some Python for automatic content analysis. |
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課程目標 |
- learn the basic methods in social research
- learn how to use R
- be ready to conduct your own research
- be prepared for social research in the big data age
- be prepared to start your thesis
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課程要求 |
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預期每週課後學習時數 |
1. Assignments (20%)
- Short weekly assignments in the first third of the semester
2. Midterm quiz (25%)
3. Research proposal (5%)
- Write a 1-2 page research proposal.
4. Final presentation (5%)
- Present preliminary results of your research project
5. Research report (45%)
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Office Hours |
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指定閱讀 |
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參考書目 |
Research methods in social sciences (available in the course folder)
Babbie, E. R. (2013). The practice of social research (Thirteenth edition). Belmont, Calif: Wadsworth Cengage Learning.
Croucher, S. M., & Cronn-Mills, D. (2021). Understanding Communication Research Methods. Routledge.
Singleton, R., & Straits, B. C. (2010). Approaches to social research (5th ed). New York: Oxford University Press.
Salganik, M. J. (2018). Bit by bit: social research in the digital age. Princeton: Princeton University Press. (https://www.bitbybitbook.com/en/1st-ed/preface/)
Data visualizations and statistics (available in the course folder)
Healy, K. (2018). Data visualization: a practical introduction. Princeton, NJ: Princeton University Press. (http://socviz.co/)
Wheelan, C. J. (2014). Naked statistics: stripping the dread from the data. New York: Norton.
Kabacoff, R. (2015). R in action: data analysis and graphics with R (Second edition). Shelter Island: Manning.
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評量方式
(僅供參考) |
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